Needle & Thimble
An unconventional sewing brand
packaging
brand design
website
Industry
Sewing
Keywords
Craft
Modern
Calm
Completed
Spring 2022
Overview
Needle & Thimble is a modern sewing brand with an approachable and distinctive look from traditional sewing brands. The brand's simplicity speaks to those who want good quality tools that also respond to a careful look that is inspirational for their sewing hobby.
Approach
I decided to use solid pale colors for the labels to relate to the tranquility of time you spent sewing. The use of the typeface and the sewing tools' illustration also give the brand a modern look.
