Latitude
A travel-inspired canned wine
packaging
brand design
social media
Industry
Beverage
Keywords
Nostalgia
Portability
Outdoors
Completed
Fall 2021
Overview
Latitude is a travel-inspired canned wine that delivers portability to millennials who crave the outdoors. Adventurous people who appreciate exploring different places while enjoying a delicious wine. Latitude is a brand that taps into nostalgia, reflection and memories influenced by vintage elements such as luggage tags and postcards.
Approach
I decided to use travel elements for the design, including passport stamps and luggage tags, to capture the curious, intrepid spirit of the target audience. For the crest logo, the label information, and the stamps, I chose Pitch, a monospace typewriter typeface that delivers the brand an analog and warm feeling.
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Four-Can Pack
Crafted with the wanderlust of our target audience in mind, Latitude's four-can pack embodies a timeless adventure. Vintage suitcase-inspired design adorned with passport stamps and luggage tags beckons the intrepid spirit.
